AJ Birthday Splash,

About the event

Uptown Badness – AJ Birthday Splash is a premium nightlife event presented by Level Up Promotions, taking place on October 3rd at Bleu Rivera, Bradford.

The event brings together a curated lineup of respected DJs and sound systems from across the UK, delivering high-energy music across Dancehall, Bashment, Afrobeats, Hip Hop, R&B, and party anthems in a stylish, upscale venue.

With a 400-capacity audience, VIP table service, premium drinks, and a strong regional following, Uptown Badness is designed to attract a mature, engaged crowd that values quality music, atmosphere, and experience.

This event also celebrates AJ’s Birthday, giving it a personal, celebratory angle that drives stronger engagement, attendance, and social sharing before, during, and after the night. 

Why should you sponsor?

1. Direct Access to a Target Audience

Sponsors gain exposure to a 21+ nightlife audience that actively spends on drinks, tables, fashion, food, and experiences. This is an audience that values brands and makes purchasing decisions socially.

2. High Visibility, Not Just a Logo

Sponsorship is not limited to logo placement. Sponsors receive on-the-night visibility, DJ shout-outs, and promotion across digital flyers, social media, and live content, ensuring repeated brand impressions throughout the event cycle.

3. Strong Social Media Reach

Level Up Promotions and the event DJs have established regional followings across Instagram, TikTok, and other platforms. Sponsors benefit from pre-event hype, live event content, and post-event media, extending brand reach beyond the venue.

4. Brand Association With Quality

Uptown Badness is positioned as a premium experience, not a generic club night. Sponsors align their brand with a well-organised, high-energy event that reflects professionalism, culture, and credibility.

5. Measurable Footfall & Engagement Opportunities

For relevant sponsors (food, drink, fashion, lifestyle brands), the event allows for direct call-to-action opportunities, including ticket-linked offers, physical branding at the venue, and post-event traffic to shops or online platforms.

6. Scalable Partnership Potential

This event is part of a wider vision for Level Up Promotions. Sponsors who support Uptown Badness gain first access to future events, creating opportunities for long-term partnerships rather than one-off exposure.

Summary for Sponsors

Supporting Uptown Badness – AJ Birthday Splash gives sponsors:

• Direct access to a high-spending nightlife audience
• Repeated brand exposure before, during, and after the event
• Association with a premium, culture-driven experience
• Opportunities for real engagement, not passive advertising

This is a partnership designed to create visibility, credibility, and measurable impact.

Arron Johnson

AJ is the founder of Level Up Promotions and the driving force behind Uptown Badness. With hands-on experience as a DJ, promoter, and event curator, AJ has built a reputation for delivering well-organised, high-energy nightlife experiences that prioritise quality music, strong production, and the right crowd.

Coming from a background rooted in sound-system culture and UK nightlife, AJ understands what makes events connect with audiences — from line-up selection and atmosphere to crowd flow, bar performance, and brand integration. This practical knowledge allows Level Up Promotions to run events efficiently while creating memorable experiences for guests and partners alike.

Uptown Badness is more than just a party; it reflects AJ’s commitment to professional standards, cultural authenticity, and growth-focused partnerships. Every event is planned with long-term brand building in mind, ensuring sponsors and collaborators receive genuine value, visibility, and association with a trusted promoter.

AJ is focused on building sustainable, repeatable events that brands can confidently align with — not one-off nights, but platforms that grow year after year.

 

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