About our event
Art Basel at Flow Miami is one of the most high-impact opportunities of the year for brand visibility, content creation, and influencer engagement. We see this as a chance to collaborate on a branded activation or product integration that connects your brand directly with global creators, press, and luxury audiences.
Flow Brickell is Miami’s newest 53-storey waterfront property and Adam Neumann’s (WeWork founder) latest hospitality project that opened in October 2025. This will be Flow’s first Basel, making it a focal point for international attention. After hosting the largest independent Art Basel fashion event at the five-star DUA Hotel Brickell, we are expanding that success to Flow with an even larger weeklong experience.
Ethereal specializes in cross-industry brand integrations that deliver measurable ROI and visibility. We have worked with brands across fashion, beauty, wellness, alcohol, tech, food, and lifestyle to create activations that generate influencer coverage, authentic UGC, and high-value content.
Integration opportunities include:
• Sampling stations and product tastings.
• VIP bag inserts or curated influencer gifting.
• Interactive installations and try-on experiences.
• Backstage product use and placement.
• Bar and beverage activations.
• Pool deck and photo zone integrations.
• Influencer day-in-the-life storytelling and multi-space placement.
Throughout the week, Flow Brickell will host curated programming across its pool deck, penthouse, lobby, sky deck, and riverfront spaces.
Key experiences include:
1. Charity concert sponsored by Dreamville and J. Cole.
2. Live music programming by Return Records and Sony Music.
3. The Ethereal Runway Show, the largest independent show at last year’s Art Basel.
4. VIP influencer dinner and wellness event with over 100 creators.
5. Fashion activations, brand shoots, and art panels.
6. Wellness Retreat, Beauty and wellness panels, branded photo and video shoots.
Attendees Demographics
Gender Distribution
Expected Audience
251-500Sponsorship Opportunities
How We See Us Working Together
Art Basel at Flow Miami is one of the most high-impact opportunities of the year for brand visibility, content creation, and influencer engagement. We see this as a chance to collaborate on a branded activation or product integration that connects your brand directly with global creators, press, and luxury audiences.
No idea is too small or too ambitious. We have done everything from custom handbags made of cake to a motorcycle centerpiece built into a runway show. If it tells a story and captures attention, we can make it happen.
For higher-tier collaborations, we offer influencer amplification, guaranteed social deliverables, and post-event commercial content packages for ongoing use. We handle production, logistics, and media so your team can focus on results.
Our events consistently achieve 350K to 1M organic impressions, 2 to 3 million influencer amplification, and 3 to 5 times earned-media ROI per campaign.
Spaces are limited to maintain exclusivity and quality. This is your opportunity to position your brand at the center of one of the most visible and culturally significant weeks in the world, surrounded by creators, executives, and media who shape global trends.
US$16000
ContactPrimary Event Partner
Your brand is centre stage, branded details carefully places across hotel, runway, wellness event. Inclusion in all Ethereal events during Art Basel. Marketing Materials: - 5+ posts highlighting your brand before & after event Social media tags Shoutouts, blast inclusions guaranteed - Your brand leaves with content for the next quarter - Every post adorned with sponsored by "your brand" ______________________________________________________________ Product Placement (VIP bags & Giveaways): - Products included in VIP bags, installations, guest entry, and as exclusive gifts upon exit. - Multiple giveaways prior and post event Example: https://www.instagram.com/p/DKuZB0-RFIw/?utm_source=ig_web_copy_link&igsh=eHZkbXU1eWU4YjE5 ______________________________________________________________ Large Scale Activation at all Events & dedicated Media Team: - Large-scale centerpiece activations - Venue-wide signage - Customized branded stands Example: https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNzE0NzI1NjIwOTky/?story_media_id=3720388927854546136&igsh=ajl0bml5cm5wOTk3# - Dedicated media team capturing photos and videos tailored for your brand. Standalone centerpiece, curated set branded to bring attention to your brand. ______________________________________________________________ Post Event Promo Shoot - We secure talent and venues aligned with your goals, while managing deliverables and on-site creative direction. - All content is captured and delivered for your campaigns and social media. Example: https://drive.google.com/drive/folders/13dnmDe_Cjo6e49HhunFdqKIPOuWzfEpV https://drive.google.com/drive/folders/13fJh4_DKnNJIvWWrK6YUIA6fBnpImAwx ______________________________________________________________ Multiple Art Basel events Inclusion Details available upon confirmation of interest
US$8500
ContactFull Immersion
All Core & Show + VIP lounge, Full brand integration Logo Placement & Influencer List (with additional blasts to the creators about your brand) - Logo on the step-and-repeat - Influencer list ______________________________________________________________ Product Placement (VIP bags & Giveaways) - Products can be included in as exclusive gifts in VIP bags, installations, guest entry/exit with a call to action - Multiple giveaways before/after event Example: https://www.instagram.com/p/DKuZB0-RFIw/? utm_source=ig_web_copy_link&igsh=eHZkbXU1eWU4YjE5 ______________________________________________________________ Marketing Materials - 2/3 posts highlighting your brand before & after event. - Your brand leaves with content for the next month ______________________________________________________________ Post Event Promo Shoot - We secure top talent and venues aligned with your goals, while managing brand deliverables and on-site creative direction. All content is captured and delivered for your campaigns and social media. Example: https://drive.google.com/drive/folders/13dnmDe_Cjo6e49HhunFdqKIPOuWzfEpV https://drive.google.com/drive/folders/13fJh4_DKnNJIvWWrK6YUIA6fBnpImAwx ______________________________________________________________ Branded Activation & Personalized Media Team Large-scale activations featuring: - Venue-wide signage - Customized branded stands - Photobooth, branded mirror - Branded polaroid wall for guest/model photos - Dedicated media team capturing content tailored exclusively for your brand. Example: https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNzE0NzI1NjIwOTky/?story_media_id=3720417886143104427&igsh=ajl0bml5cm5wOTk3# https://www.instagram.com/p/DF3z4SnRHC4/?img_index=7&igsh=MWxvZjgyajVldDNteg%3D%3D https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNzE0NzI1NjIwOTky/?story_media_id=3720388927854546136&igsh=ajl0bml5cm5wOTk3#
US$4000
ContactCore Activation
Show Partner + Custom Activation - Showcase your brand alongside other curated luxury elements. - Exclusive product display or installation tailored to your brand's identity & vision. Example: https://drive.google.com/drive/folders/13XtX1iIHRu5qnQC4ddRrvAP_JxDMYJr6 https://drive.google.com/drive/folders/12IRT7C0_-b60YhuUher2MMZSvqhG74sC https://drive.google.com/drive/folders/1-ztZQHX9CGgGW33YbZejidgeg1JN2-gZ _______________________________________________________________ Logo Placement & Influencer List - Your logo on step-and-repeat - Influencer list provided post event. _______________________________________________________________ VIP Bags + Influencer giveaways - Pre-selected influencers will receive exclusive gifts, samplers, and personalized brand experiences. Example: https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNzE0NzI1NjIwOTky/?story_media_id=3650502908140906405&igsh=ajl0bml5cm5wOTk3# https://www.instagram.com/p/DKuZB0-RFIw/?utm_source=ig_web_copy_link&igsh=eHZkbXU1eWU4YjE5 _______________________________________________________________ Social Media Collaboration - Social media tags, shoutouts, and collaborative posts highlighting the partnership ahead of & after the event. Behind-the-Scenes Content + Full Content Share - Full access to professional photo and video content, plus brand visibility through strategically placed signage across the venue and backstage. Example: https://drive.google.com/drive/folders/12hLjfGG-YBq8NWW5wuwN91VRVminM-I7 https://www.instagram.com/reel/DGEPx8GxoRN/?igsh=MWpoNzRyNWszM3hqNA%3D%3D
US$1500
ContactShow Partner
Everything in previous tier + Basic social & experiential content Show Partner: Content Access - Full access to all photos and videos captured by our photographers and videographers (product shots, backstage content, guest interaction/reaction). VIP Bags - Include a memorable gift with a call-to-action for influential guests, such as media, decision-makers, and lifestyle influencers. Example: https://www.instagram.com/p/DDfFa9WRBXZ/?igsh=czdibWRzODc2MXdq ______________________________________________________________ Logo Placement - Feature your logo on the step-and-repeat backdrop for prominent visibility. ______________________________________________________________ Influencer List - Influencer list provided post event. ______________________________________________________________ Example: https://drive.google.com/file/d/1hUgsDygZvyJK2_UBzho3utT_inMXLj9K/view ______________________________________________________________ Branded Area - Specific content deliverables for your brand ______________________________________________________________ Entry for brand attendance
In Kind
ContactProduct Donation
VIP Bags - Include a memorable gift with a call-to-action for influential guests, such as media, decision-makers, and lifestyle influencers. Example: https://www.instagram.com/p/DDfFa9WRBXZ/?igsh=czdibWRzODc2MXdq ______________________________________________________________ Logo Placement - Feature your logo on the step-and-repeat backdrop for prominent visibility. ______________________________________________________________ Influencer List - Influencer list provided post event. ______________________________________________________________ Entry for brand attendance
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The Ethereal is a collective consisting of artists, entrepreneurs, and industry professionals, all dedicated to crafting multi-sensory entertainment experiences. Our productions integrate art, brands, music, and performance into high-impact runway shows, pushing designers and artists to create immersive storytelling environments.
The Ethereal is committed to true artistic expression and to democratizing creativity, making it accessible to all.