Facebook
Sat, Jan 31 - Sun, Feb 22 2026

Mukul Sharma Live,

Delhi, India Delhi, India

  • About the event

    The event is a live storytelling and shayari experience by Mukul Sharma.

    It focuses on spoken-word storytelling woven with shayari, exploring themes like love, relationships, memories, loss, hope, and everyday human emotions. The show is designed to be intimate and reflective, where stories unfold gently and verses linger, creating a deep emotional connection between the artist and the audience.

    Rather than comedy or high-energy performance, the event offers a soulful, thoughtful evening — one where listeners come to pause, feel, and connect through words. It appeals to audiences who enjoy poetry, literature, and meaningful cultural experiences.

    In short, it’s an event about stories that feel like poetry, and poetry that feels personal.

    Why should you sponsor?

    Below is a concise, ROI-focused justification written specifically for brand managers and marketing heads, using clear business language rather than creative hype.

    ROI-Focused Justification for Brand Managers

    1. High-Quality, Relevant Audience Access

    The event delivers direct access to an urban, culturally engaged audience (20–45 yrs) that values meaningful experiences. These audiences typically demonstrate:

    • Higher attention spans

    • Stronger brand recall

    • Higher intent to engage with brands aligned with culture and values

    This results in quality impressions over mass impressions.

    2. Multi-City Efficiency = Lower Cost per Impact

    A single partnership provides exposure across Delhi, Mumbai, Pune, Bangalore, and Gurgaon, reducing:

    • Repeated negotiation costs

    • Fragmented media spends

    • Inconsistent brand messaging

    This leads to a lower effective CPM compared to running separate city-wise campaigns.

    3. Longer Brand Recall Window

    Unlike short-form digital ads, live cultural experiences create memory-linked brand associations.
    Because the show is reflective and emotional, brands benefit from:

    • Stronger emotional imprint

    • Longer recall cycles

    • Positive sentiment transfer

    Result: Higher brand lift per exposure.

    4. Clean Branding Environment (Reduced Noise)

    With limited sponsors and category exclusivity:

    • Brand clutter is minimized

    • Visibility is clear and uninterrupted

    • Brand messaging is not diluted

    This increases share of voice without increasing spend.

    5. Integrated On-Ground + Digital Amplification

    Sponsors gain:

    • On-ground branding and live audience interaction

    • Digital visibility via ticketing platforms and social media

    • Post-event content and recap exposure

    This creates multi-touchpoint engagement from a single investment.

    6. Measurable Deliverables

    ROI can be tracked through:

    • Estimated footfall & attendance data

    • Digital impressions and engagement metrics

    • Sampling / coupon redemption (if applicable)

    • Lead capture at activation zones

    Ensuring accountability of marketing spends.

    7. Positive Brand Positioning at Low Risk

    Association with storytelling, shayari, and culture is:

    • Brand-safe

    • Non-controversial

    • Values-aligned

    This makes it a low-risk, high-trust investment for brand reputation.

    Bottom Line for Decision Makers

    This sponsorship offers:

    • Lower CPM than premium digital media

    • Higher recall than traditional advertising

    • Stronger emotional brand linkage than standard event sponsorships

    It is antailor it for specific industries (FMCG, fintech, lifestyle, F&B).


    Siddharth Singh

    Mic Drop Events is a live entertainment and experiential events company focused on creating meaningful, artist-led cultural experiences. We curate and produce storytelling, poetry, spoken-word, and intimate performance formats that connect deeply with urban audiences.

    Our approach goes beyond hosting events — we build thoughtfully crafted experiences where content, venue, and audience align seamlessly. From concept development to execution, we handle end-to-end production while ensuring high-quality presentation and strong audience engagement.

    Mic Drop Events works closely with artists, venues, and brand partners to create collaborations that are authentic, brand-safe, and impact-driven. Our events are designed for audiences who value substance over spectacle and connection over noise.

    With a focus on premium storytelling formats and multi-city tours, Mic Drop Events aims to contribute meaningfully to India’s evolving live culture ecosystem.

    Contact the Organizer Contact the Organizer

    More Info


  • 501-1000 attendees expected


    50% Male Attendees


    50% Female Attendees

Contact the Organizer

Your request was sent!
✓ Valid Invalid email
✓ Valid Invalid number

Select a Package

2 available packages from US$700 to US$5000

US$5000
TITLE SPONSOR

Brand Visibility Title mention as “Official Food Partner” across all event promotions Logo placement on: Event posters & digital creatives Ticketing platform listings Social media promotions (pre & post event) On-ground branding (standees, posters, menu cards) On-Ground Activation Dedicated food stall / sampling counter at the venue Opportunity to distribute food items, samples, discount coupons, or flyers Branded table setup at the venue (as per space availability) Stage & Audience Mentions Verbal mention by the host/announcer during the event Brand acknowledgment before the show begins Digital Promotion Brand tag & mention in official event posts Story highlights / reels featuring your brand (where applicable) Exclusivity Exclusive category rights as Food Sponsor (no competing food brands) Audience Profile Age Group: 20–45 years Interests: Poetry, storytelling, literature, cultural events Urban, culturally engaged audience with high brand recall potential Deliverables Summary Logo visibility (online & on-ground) Direct consumer engagement via food experience Association with a premium, artistic cultural tour Multi-city exposure Customization The sponsorship package can be customized based on: City-wise association Number of shows Sampling requirements Budget and brand objectives Next Steps We would be happy to discuss collaboration details, pricing, and customization options to best align with your brand’s goals. Contact: [Your Name / Company] [Phone / Email] If you want, I can also: create Gold / Silver / City-wise food sponsor tiers, design a short 1-page version for quick pitches, or tailor it specifically for cafés, cloud kitchens, or FMCG brands. create a sponsorship package for title sponsor Here’s a premium, ready-to-pitch Title Sponsor sponsorship package designed for brands seeking high-visibility, long-term association with the tour. TITLE SPONSORSHIP PACKAGE Mukul Sharma – Storytelling & Shayari Tour Title Association “Mukul Sharma – Storytelling & Shayari Tour presented by [Title Sponsor]” The Title Sponsor will be the primary brand partner of the tour, receiving the highest level of visibility and exclusivity across all cities and platforms. About the Tour A soulful live performance blending storytelling and shayari, the tour travels across Delhi, Mumbai, Pune, Bangalore, and Gurgaon, attracting a culturally engaged, urban audience that values meaningful experiences, literature, and spoken-word art. Key Sponsor Benefits Branding & Visibility (Highest Priority) Naming rights as Title Sponsor across the entire tour Prominent logo placement on: All event posters & creatives Ticketing platform listings Press releases & media communications Digital and print promotional materials Brand integration in event identity and artwork Stage & Show Integration Verbal mentions as Title Sponsor at the start and end of every show Title Sponsor slide/logo displayed on stage backdrop (where applicable) Opportunity for a brand message/video (15–30 sec) before the show begins (subject to approvals) Digital & Social Media Exposure Co-branded posts across official social media handles Brand tagging in all major announcements Dedicated social media post announcing the partnership Inclusion in post-event content and recap posts On-Ground Presence & Engagement Premium branding space at venue entrances Opportunity to set up a brand activation zone / experience booth Distribution of brand merchandise, flyers, or coupons Co-branded photo-op / backdrop for audience pictures Exclusivity Exclusive category rights (no competing brands in the same category) First-right consideration for future seasons or extensions of the tour Audience Profile Age Group: 20–45 years Urban, culturally inclined, premium audience High engagement, strong recall, and emotional brand association Value Proposition for the Brand Deep emotional connect through storytelling & shayari Multi-city visibility with consistent branding Association with an artist-led, premium cultural property Long-lasting brand recall beyond the event Customization Options The Title Sponsorship can be customized based on: City-specific vs pan-India association Number of shows Brand activation needs Marketing and media integration

3 available

US$700
Food Sponsor

Brand Visibility Title mention as “Official Food Partner” across all event promotions Logo placement on: Event posters & digital creatives Ticketing platform listings Social media promotions (pre & post event) On-ground branding (standees, posters, menu cards) On-Ground Activation Dedicated food stall / sampling counter at the venue Opportunity to distribute food items, samples, discount coupons, or flyers Branded table setup at the venue (as per space availability) Stage & Audience Mentions Verbal mention by the host/announcer during the event Brand acknowledgment before the show begins Digital Promotion Brand tag & mention in official event posts Story highlights / reels featuring your brand (where applicable) Exclusivity Exclusive category rights as Food Sponsor (no competing food brands)

3 available

This event contains prohibited content? Report it here.

Events that might interest you

Receive similar events to your mailbox?

Yes I want!

Contact the Organizer

✓ Valid Invalid number
I'm an Event Sponsor I'm an Event Organizer