Rajasthan Digital Mela,

About the event

The Rajasthan Digital Mela 2024 is a multifaceted event that combines gaming, esports, cultural, and entertainment activities aimed at promoting digital and gaming culture in Rajasthan. Here are the key highlights of the event:

Key Objectives:

1. Promote esports and gaming as a mainstream activity.
2. Foster skills development and gaming literacy among youth.
3. Create a platform for networking among gaming professionals, developers, and investors.
4. Celebrate Rajasthan’s culture through innovative formats, merging tradition with contemporary youth culture.

Activities and Features:

• Esports Events: Organized by TWOB in collaboration with the Government of Rajasthan, featuring competitions in popular titles like BGMI, Free Fire, and Counter Strike 2.
• Digital Summit: A B2B platform to discuss trends, innovations, and investment opportunities in esports and gaming.
• Meet & Greet: Fans can interact with top gamers, participate in live competitions, and explore the Rajasthan Gaming Arena.
• RajaCon: A pop culture fest including cosplay competitions, workshops, film screenings, and art exhibitions.
• DesertJam: A musical evening showcasing Rajasthan's rich heritage alongside performances by contemporary Gen Z artists.
• GameExpo: Features include:
  • Retro Gaming: A nostalgic experience with vintage arcade games.
  • Gaming Café Zone: Opportunities for attendees to challenge others in 1v1 or 5v5 matches.
  • Streamer Hub: A live-streaming space for gaming influencers and professionals.
  • Discovery Zone: Showcases upcoming multiplayer games with esports potential.

Venue:

The event will take place at the Jaipur Exhibition & Convention Centre (JECC), a premier venue known for its modern infrastructure and operational excellence.

Social and Educational Impact:

• Highlights the integration of gaming into educational programs to enhance digital literacy and skills development.
• Engages youth in positive activities, reducing anti-social behaviors while preparing them for careers in gaming, IT, and digital entertainment.

Event Outreach:

The event offers significant promotional coverage through websites, social media channels, outdoor advertising, influencers, pro-player teams, and digital media. It is a key opportunity for brands looking to connect with the gaming community and Rajasthan's youth.

Why should you sponsor?

A sponsor should consider supporting the Rajasthan Digital Mela 2024 because it offers multiple benefits and aligns with several strategic goals that businesses typically prioritize. Here's why:

1. High Visibility and Branding Opportunities

• Diverse Audience Reach: The event targets youth, gaming enthusiasts, industry professionals, and cultural aficionados, offering brands exposure to a wide and engaged audience.
• Massive Promotional Coverage: Sponsors benefit from promotional campaigns across social media, influencers, gaming platforms, and outdoor advertisements.
• Prime Venue: Hosted at the Jaipur Exhibition & Convention Centre (JECC), the event attracts national and international visitors, ensuring extensive brand visibility.

2. Association with Youth-Centric and Digital Trends

• Gaming and Esports Boom: Esports is one of the fastest-growing entertainment industries globally, and association with such an event positions sponsors as forward-thinking and aligned with modern trends.
• Appealing to Gen Z and Millennials: The event focuses on activities popular among younger demographics, who are key consumer groups for many industries.

3. Cultural and Regional Connection

• Integration of Tradition and Modernity: With events like DesertJam and RajaCon, sponsors can connect with Rajasthan's heritage while also appealing to modern, tech-savvy youth.
• Support for Local Talent: By supporting this event, sponsors can demonstrate a commitment to nurturing local talent and contributing to regional growth.

4. Networking and Industry Collaboration

• B2B Opportunities: The Digital Summit provides a platform to network with industry leaders, developers, investors, and other brands, fostering collaboration and future opportunities.
• Engagement with Gaming Professionals: Access to a niche market of esports and gaming professionals, influencers, and players.

5. Corporate Social Responsibility (CSR)

• Promoting Education and Skill Development: Supporting an event that emphasizes digital literacy and career development aligns with CSR goals.
• Positive Social Impact: The event reduces anti-social behavior among youth by promoting constructive and skill-building activities.

6. Customized Engagement Activities

• Interactive Zones for Sponsor Branding: Areas like the Gaming Café Zone, Streamer Hub, and Discovery Zone provide tailored engagement opportunities for brands to interact directly with their target audience.
• Esports Sponsorship: Sponsors can attach their brand to popular esports titles, tournaments, and streaming activities for targeted outreach.

7. Return on Investment (ROI)

• Data-Driven Sponsorships: The event promises measurable outreach through impressions, views, and engagement metrics, allowing sponsors to track their ROI effectively.
• Market Penetration: Opportunity to establish or expand a presence in the growing Indian gaming and esports market, particularly in Rajasthan.

8. Government Collaboration

• Government Backing: The event's partnership with the Government of Rajasthan enhances its credibility and impact, making it a high-profile initiative.

Conclusion:

Sponsoring the Rajasthan Digital Mela 2024 allows brands to align themselves with innovation, culture, and youth engagement while maximizing visibility and creating meaningful connections in a booming market. It's an opportunity to build brand equity, foster goodwill, and achieve tangible business outcomes.

Girrish Kalla

Who We Are:

We are TWOB (a brand of Gametec Media Private Limited), an investor-backed esports and gaming company dedicated to redefining the gaming landscape in India. Born out of passion during the lockdown, TWOB has grown into a multi-faceted brand with expertise in:

• Esports: Managing competitive gaming teams that have performed at top-tier events nationally and internationally.
• Production: Delivering high-quality gaming and entertainment content tailored to diverse audiences.
• Talent Management: Representing some of the most influential gaming creators in the industry.

Our commitment to innovation and excellence has made us a trusted name in the gaming and esports ecosystem. With strong ties to the gaming community and a proven track record of delivering impactful events, we bring unmatched expertise to the Rajasthan Digital Mela 2024.

Why You Should Trust Us:

1. Proven Expertise in Gaming and Events:

   • We have successfully organized and participated in esports tournaments, bringing together top talent, brands, and audiences.
   • Our team understands the intricacies of gaming culture, enabling us to create authentic and engaging experiences for all stakeholders.

2. Tailored Solutions for Sponsors:

   • We don’t just offer sponsorship slots; we craft partnerships that align with your brand’s goals, ensuring maximum impact and ROI.
   • From on-ground activations to digital engagement, we provide end-to-end solutions to showcase your brand effectively.

3. Track Record of Success:

   • TWOB has collaborated with leading brands [such as AMD, MAAC, Red Bull, Amazon Pay, Rooter, GAMP, etc.] in gaming, tech, and lifestyle, delivering measurable outcomes and building long-lasting relationships.

4. Commitment to Excellence:

   • With our in-house production capabilities and creative expertise, we guarantee a seamless execution of all event elements, from esports tournaments to cultural showcases.

5. Data-Driven Insights:

   • We leverage analytics to understand audience behavior, enabling sponsors to make informed decisions and achieve tangible results.

6. Trusted Partnerships:

   • Collaborating with the Government of Rajasthan for the Rajasthan Digital Mela underscores our credibility and commitment to making this event a grand success.

7. Visionary Leadership:

   • TWOB was founded by Girrish Kalla, a visionary leader with a passion for esports and a proven ability to turn ideas into impactful realities. Under his guidance, TWOB has consistently set benchmarks in the industry.

What Makes This Event Unique:

The Rajasthan Digital Mela 2024 is not just another event; it's a convergence of gaming, culture, and innovation. With our expertise and the government's backing, we are poised to create an event that resonates with the youth, empowers the community, and sets new standards for digital and gaming culture in Rajasthan.

Partnering with us means joining a movement that bridges tradition and modernity, making your brand a central part of a transformative experience.

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