About our event
This holiday season, dive into Miami’s Newest unforgettable Christmas event, Santa's Christmas Storybook. The venue boasts over 60,000 square feet of attractions, along with two entrances and ample parking. Delight in live performances, street parades, games, attractions, and much more. Be amazed by the stunning lights and brilliant displays. With holiday-themed inflatables and decorations, a magical experience awaits both children and adults. Seize the chance to see Santa Claus, who will make special appearances at this family-friendly gathering. You might even find a few "Grinch" companions accompanying him. Craving a taste of home? Santa's Christmas Storybook is introducing a unique atmosphere to the Broward Mall. Miami's distinctive mix of Latin, Caribbean, and international cultures adds an exceptional touch to the city's Christmas festivities. Savor traditional Latin dishes such as lechón (roast pork) and Cuban-style Christmas tamales, or indulge in Caribbean-inspired holiday treats like jerk turkey and rum cake. Remember to enjoy a glass of coquito, a creamy coconut-based holiday beverage that is a local favorite during Christmas. With more than 25 food trucks, you are guaranteed to experience a taste of home. Miami's towering 40-foot Christmas tree, decorated with thousands of radiant LED lights, serves as the focal point of Santa's Christmas Storybook. This tree lighting ceremony attracts families, couples, and photographers eager to capture the perfect holiday moment. From live Christmas musical performances to choirs singing carols, the sounds of the season will resonate throughout the venue. With special weekend parades featuring your beloved Christmas characters and Meet-and-Greets with Santa, the Grinch, and others, Santa’s Christmas Storybook is your premier destination this year for all things Christmas.
Attendees Demographics
Gender Distribution
Expected Audience
1001-2500Sponsorship Opportunities
This December, Broward Mall transforms
into Santa’s Christmas Storybook — a
dazzling holiday world where wonder,
laughter, and shopping come together
under one roof.
Families gather for heartwarming musicals, lively flash
mobs, festive parades, and themed Christmas experiences
designed for the whole family.
With over 25 food trucks, immersive attractions like Santa’s
Home and The Grinch’s Lair, and Broward Mall’s unmatched
retail energy, this event isn’t just entertainment — it’s a high-
traffic, high-spend destination during the peak holiday
shopping season.
US$0
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My name is Ricardo Villar Jr, and I am the proprietor of a company known as 2020 Imagination Productions. As the sole owner and CEO, I established this company in 2020 with the vision of one day operating and creating my own theme park dedicated to autism. This endeavor is particularly significant to me as my nephew is autistic. Our company specializes in haunted houses and Christmas events. In our inaugural year, we hosted a Christmas event named Santa’s Christmas Story Book, which was the same concept we utilized each year. Although COVID-19 imposed restrictions on our operations, we managed to accommodate around 400 attendees daily over a span of 20 days. Subsequently, we transitioned into a non-profit organization supporting schools during both the Christmas and Halloween seasons. This year, we aspire to host our largest event yet, with the hopeful intention of generating a profit. Thus far, our activities have been concentrated in the Broward and Miami-Dade regions of Miami.