Sportikon 4.0,

About the event

SPORTIKON isn’t just an event — it’s a movement on campus and beyond.

What SPORTIKON Is Really About

SPORTIKON 4.0 is Bennett University’s flagship inter-university sports festival and one of the largest student-led sporting spectacles in India. For four days, the university transforms into a national arena of competition, energy, and excellence, where the country’s best collegiate athletes come together to compete, connect, and push limits.

This isn’t a casual tournament.
It’s high-stakes sport, serious talent, and massive youth energy.

With 1800+ athletes, 20,000+ spectators, and participation from 100+ universities across 11+ states, SPORTIKON becomes a meeting point of India’s young sporting ecosystem — athletes, creators, fitness enthusiasts, and future leaders — all in one place.

Why It’s a Big Deal

• Scale: 20+ sports, world-class facilities, four days of nonstop competition

• Intensity: National-level college athletes, knockout formats, packed stands

• Reach: Thousands on-ground, lakhs digitally

• Culture: Sports, pride, rivalry, celebration, and youth identity

• Legacy: Backed by Bennett University and The Times Group, giving it credibility, visibility, and impact

From early-morning track events to floodlit football nights, from chess and esports to powerlifting and combat sports — SPORTIKON is where every form of athletic excellence is celebrated.

What It Represents

SPORTIKON stands for:

• Performance over popularity

• Discipline, grit, and resilience

• Unity through competition

• The future of Indian sport at the student level

It’s where brands don’t just get visibility — they get association with ambition, hustle, and youth culture.

Why should you sponsor?

1. Direct Access to India’s Most Influential Youth Segment

SPORTIKON 4.0 connects brands with 20,000+ young adults in the 18–24 age group — a demographic that drives trends, brand loyalty, and future purchasing decisions. This is a rare opportunity for face-to-face engagement with a highly active, sports-driven audience.

2. Association with High Performance & Competitive Excellence

SPORTIKON represents discipline, ambition, resilience, and peak performance. By sponsoring the event, brands associate themselves with elite collegiate athletes and a culture of excellence — creating strong emotional resonance rather than just visual exposure.

3. Credibility Backed by The Times Group

SPORTIKON is hosted by Bennett University, established under the aegis of The Times Group, India’s most trusted and influential media conglomerate with a 180+ year legacy.
This association ensures:

• Professional execution

• High-quality brand representation

• National-level credibility and trust

Sponsors are not just partnering with a college fest — they are aligning with a brand ecosystem that stands for integrity, reach, and impact.

4. Massive On-Ground and Digital Visibility

• 20,000+ on-ground footfall

• 1800+ participating athletes

• 100+ universities across 11+ states

• Extensive pre-event, live-event, and post-event digital coverage

This guarantees repeated brand exposure across physical venues and digital platforms.

5. Real Engagement, Not Passive Advertising

SPORTIKON allows sponsors to go beyond logos by:

• Conducting product trials and athlete testing

• Running interactive brand activations

• Distributing merchandise and samples

• Creating content-driven experiences

This results in higher recall, stronger engagement, and better ROI.

6. Flexible & ROI-Focused Sponsorship Models

We offer:

• Monetary sponsorship

• In-kind sponsorship

• Hybrid partnerships

Brands can align with specific sports, athlete groups, or lifestyle segments, ensuring targeted impact rather than generic visibility.

7. Long-Term Brand Recall Beyond the Event

The brand impact of SPORTIKON extends well beyond four days through:

• Event aftermovies and recap content

• Social media reels and highlights

• Certificates, kits, and memorabilia

• Annual reports and archived content

Sponsors continue to gain visibility long after the event concludes.

Abhinav Chauhan

My name is Abhinav Chauhan, and I am a member of the Sports Committee and the Organising Committee of SPORTIKON 4.0, Bennett University’s flagship inter-university sports festival. I am also a student of Bennett University, which operates under the aegis of The Times Group.

As part of the core organising team, I am directly involved in planning, coordination, and execution of the event, including sponsor communication, on-ground operations, and partner integration. This means any discussion or commitment made with me is handled officially and executed within the university’s structured framework.

Being associated with an institution backed by The Times Group’s 180+ year legacy of trust and professionalism, I understand the importance of credibility, transparency, and brand integrity. All partnerships are documented, approved through proper university channels, and delivered as promised.

I approach sponsor collaborations with a long-term mindset — ensuring that every brand partner receives clear visibility, genuine engagement, and measurable value, not just during the event but even after it concludes.

When you work with me, you are not working with an individual alone — you are partnering with:

• Bennett University The Times Group

• A professionally managed inter-university sports festival

• A team that values trust, execution, and accountability

Contact the Organizer Contact the Organizer