Tech PR for New Technologies,

About the event

If you've thought about breaking into technology PR, or ensuring you succeed once you get there, you'll want to attend the second session of our Summer School series, “Tech PR for New Technologies,” Thursday, June 28. 

Join Ethan Rasiel, who will share insights from over 20 years of PR experience, including his career at Edelman, his role as Communications Director at Samsung, and his five years as CEO of Lightspeed PR. You’ll learn how to secure mainstream attention for your company or product, how to build relationships with key influencers and journalists and how to react in a crisis — all at the speed of light! A networking session will follow the event along with complimentary snacks and wine.

Some things you may learn at the “Tech PR for New Technologies,” session:

-The Samsung product launch that was so successful, it killed the category
-How a famous movie director stormed off stage moments into a press conference
-How consumer tech and B2B tech aren’t as different as you think
-The true purpose of a press release (and it isn’t about press)
-Cutting edge technology to watch for, from drones and blockchains to virtual reality and artificial intelligence.

To RSVP for the event, please go to http://www.prmuseum.org/prmuseum-tech-pr/.

Why should you sponsor?

We need money to budget food and marketing/advertising resources for the museum. By ensuring that our Summer School is the best that it can be, students will be given the best possible experience. A great experience will make for more experienced and educated students in the PR field. The success of the program over time can provide a consistent track record, and that track record can bring your company a great feeling and bragworthy accomplishment for helping an educational nonprofit organization.

Joerenz Tabanda-Bolina

The Museum of Public Relations is a 501(c)(3) educational institution chartered by the New York State Department of Education to serve the world's growing community of public relations students, educators, researchers and practitioners. Our mission is to bring PR history to life—exploring and sharing the campaigns, crises and leading figures in public relations history, that will enhance the quality of the practice. 
 
Founded in 1997, this is the world's only museum dedicated to the international public relations profession. It reveals the history of the profession, and explores the role of PR in business, society culture and politics.  

Through hundreds of rare artifacts, oral histories, letters, photos and film, visitors learn about the profession's pioneers and their contributions to the practice. Visitors also explore the various social movements which were guided by the underlying principles and philosophies of public relations. 

During class visits to the Museum, students are encouraged to experience PR as it was practiced by our field's founders from as far back a century ago. Through hands-on exhibits of "ancient" media technologies, oral histories, and artifacts—some from the actual offices of early pioneers Ivy Lee, Edward Bernays and Arthur Page—students learn firsthand the role PR has played in business, society and culture. 

The Museum's extensive digital archives include video interviews, important out-of-print books, classroom resources, and videos of Museum-sponsored events, including the first-ever events honoring the contributions of African Americans, Latinos, and women in this field. 

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