CARAMELO,
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About the event
Born in Rio de Janeiro, CARAMELO is more than an event—it's a cultural experience that brings together music, creativity, art, and community in one vibrant atmosphere. Inspired by the city's energy and diversity, CARAMELO creates authentic moments where people connect through unforgettable experiences.
With a highly engaged audience and a strong digital presence, CARAMELO offers brands the opportunity to become part of a movement rather than simply sponsor an event. Every partnership is thoughtfully integrated into the experience, allowing brands to connect with attendees in a genuine, memorable, and impactful way.
Why should you sponsor?
Why Partner with CARAMELO?
- Reach an engaged audience: Connect with a young, trend-driven, and culturally active community that values authentic brand experiences.
- Meaningful brand integration: Go beyond logo placement with customized activations, interactive experiences, giveaways, and creative collaborations tailored to your brand.
- High-quality content: Benefit from professional photo and video coverage, as well as strategic social media content that extends your brand's visibility before, during, and after the event.
- Authentic connections: Associate your brand with one of Rio de Janeiro's emerging cultural experiences, strengthening awareness and building lasting relationships with consumers.
- Flexible partnership opportunities: From title sponsorships to supporting partnerships, every package is designed to align with your marketing objectives and maximize your return on investment.
At CARAMELO, we believe the best partnerships are built through shared experiences. Together, we create moments that audiences remember—and brands benefit from long after the event ends.
Suzana RuizAbout the Founder
My name is Suzana Ruiz, and music has been at the center of my life for as long as I can remember. It has always been my source of comfort during difficult times, my greatest joy in moments of celebration, and a constant source of inspiration and motivation. I have been singing and playing the piano since I was seven years old, and through music I discovered not only my passion, but also a deeper understanding of who I am.
In 2025, I went through one of the most challenging periods of my life. During two months of recovery at home, I found myself turning to songwriting. Those writing sessions became an emotional outlet, allowing me to express my fears, hopes, struggles, and achievements in a way I never had before. That creative journey gave birth to my musical project, copas, and ultimately inspired the vision for CARAMELO.
CARAMELO was created from a simple belief: everyone has a story worth telling, and someone out there needs to hear it. While music has become increasingly driven by numbers, algorithms, and popularity, I believe its true power lies in the emotional connection between the artist and the listener. The songs that stay with us are not always the biggest hits—they are the ones that make us feel understood.
That is the purpose of CARAMELO: to create a space where music is experienced through emotion rather than metrics. It is a celebration of Brazilian culture, artistry, and authenticity—a place where artists can be vulnerable, share their stories without barriers, and build genuine connections with their audience. More than a Brazilian music festival, CARAMELO is an invitation to discover the richness of our culture and the transformative power of art.
My hope is that CARAMELO becomes a place where people feel safe to experience emotions openly, free from judgment and expectations. A place where audiences can connect not only with music but also with themselves and with one another. I also hope it becomes a meaningful platform for emerging artists—giving them the visibility, recognition, and stage they deserve, while allowing them to experience the unique feeling of sharing their art with a live audience.
At its heart, CARAMELO is about creating community through music. It is a celebration of authenticity, creativity, and the incredible cultural richness of Brazil, bringing people together through the universal language of emotion.
Contact the Organizer Contact the Organizer -
251-500 attendees expected
50% Male Attendees
50% Female Attendees
Contact the Organizer
Select a Package
3 available packages from US$500 to US$5000
https://www.sponsormyevent.com/caramelo-rio-de-janeiroInvestment: R$ 8,000 – R$ 15,000 The Master Sponsorship is designed for the project's main partner, offering maximum visibility and premium brand integration throughout the entire campaign. This package provides exclusive exposure and a fully customized activation strategy to maximize audience engagement and brand impact. Includes: Premium visibility as the main sponsor. Customized brand activation. Exclusive and strategic social media content. Brand placement across promotional materials. Opportunity for exclusive on-site or campaign activations. Activation → A tailored activation created specifically for the Brand, aligned with the brand's objectives, identity, and target audience to ensure maximum engagement and meaningful brand exposure. Brand Experience → Opportunity to host giveaways, product sampling, contests, interactive experiences, or other customized promotional activities.
10 available
Investment: R$ 3,000 – R$ 5,000 The "Presented By" Sponsorship offers strategic visibility for brands looking to strengthen their presence through consistent exposure and engaging content throughout the campaign. Includes: "Presented By" brand association. Logo placement on promotional materials. Dedicated social media posts. Brand promotion through campaign content. Opportunity for a promotional activation. Activation → A customized activation designed around the Brand, and its marketing goals, creating meaningful interactions with the audience. Brand Experience → Giveaways, promotional campaigns, discount codes, contests, or other audience engagement initiatives.
10 available
Investment: R$ 1,000 – R$ 2,500 The Supporting Sponsorship is ideal for brands seeking affordable visibility while associating their image with the project. It ensures consistent brand exposure throughout the campaign. Includes: Logo placement on official promotional materials. Brand promotion across the project's communication channels. Recognition as an official supporting sponsor. Activation → Opportunity to include a customized activation for the Brand, depending on the campaign format and availability. Brand Experience → Promotional giveaways, branded materials, discount vouchers, or other agreed-upon engagement initiatives.
10 available
