The innaugural Connecticut Country Music Festival being held on Saturday August 1st 2026 at the North Haven Fairgrounds in North Haven CT will be a full day of bringin 15,000 people together for great country music, food, and fun. Along with a fantastic 7 country artist lineup there will be 25-30 local foodtrucks offering up a wide selection of food options. Beer and Wine garden. FREE water for all attendees. Fun zone offering up mechanical bull rides, dunk a hunk, rope a cowboy, axe throwing, cornhole tournaments, cowboy photo booth and country line dancing. Not to mention America 250. A day to not only enjoy your favorite country bands but to also feed the soul and make memories.
LONG ON-SITE TIME = REPEATED EXPOSURE: Single day, ticketed concert experience. 7+ artist performance arc from early afternoon though night. Average guest on-site 8-10 hours. Most attendees consume two meals, plus beverages and activities. Food, beer garden, and vendor activities support extended dwell time.
NOT A FAIR - A CONCERT ENVIRONMENT: Purpose-built concert layout. Curated vendor mix (no oversaturation). Managed crowd flow, sighlines, and engagement. Sponsor placements and encountered multiple time throughout the day.
CONCENTRATED, PAYING AUDIENCE: 15,500 attendees. Guests plan their day specifically around this event. Limited number of comparable events in Connecticut. Loyal country music audience with strong discrtionary spend.
This will become an annual event extending into several more states in 2027.
Brand placement alongside the anchor sponsor across select festival marketing materials. Sponsor logo displayed on TheFestLive.com and sponsor listings. Three month sponsor presence on TheFestLive.com Dedicated sponsor logo placement with outbound link Pre-event digital promotion and sponsor recognition through festival channels On-site presence at the CT Country Music Fest One 10x10 activation or display booth in high traffic location Two on stage sponsor mentions along with stage banner Rotating sponsor logo displayed side stage or venue screens between artists sets 5 pairs of event tickets (10 total) for client, employee, or guest use.
Exclusive Anchor naming rights (Anchor sponsor and BigFest presents) Primary brand association across the entire identity, including stage presence. Brand integration across all marketing, promo and social references. Three month featured sponsorship on TheFestLive.com Homepage placement Dedicated sponsor logo placement with link Pre-event digital promotion and sponsorship recognition Multi-platform visibility: Web, Radio, Television, Billboard 4 on stage announcements recognizing the Anchor sponsor throughout the event 10 pairs of event tickets (20 total) for client, employee, guest use. One 10x10 on site activation booth High traffic placement coordinated with event operations
Becoming the Free Water Sponsor positions your brand as a critical comfort and safety partner of the hottest, highest traffic moments of the festival day.With long onsite dwell times, summer conditions, and a full day concert schedule , free water stations become one of the most visited and appreciated touch points on festival grounds. Your brand is experienced repeatedly throughout the day-when guests needs most-creating strong positive association, trust and recall amongst 15,000 attendees. Sponsor Presence Includes: Branded Cooling/Free Water Station in high traffic area Prominent logo placement on station signage and water distribution area Verbal recognition from stage acknowledging the Water and Cooling sponsor Brand visibility tied directly to guest comfort, safety and care.
The event is operated by an experienced production and booking team with established agency, venue, and vendor relationships. Artist deposits, infrastructure planning, public safety coordination, and revenue modeling are already in progress.
Revenue channels include ticketing, sponsorship, beverage, merchandise, and VIP parking. All sponsorships are documented, measurable, and performance-based.