FOAM Beer Festival,

About the event

FOAM is a new independent beer festival taking place at Stalybridge Civic Hall, Greater Manchester, on 13th & 14th November 2026.

Across three sessions, FOAM will bring together 10 leading independent breweries from across the UK, including Cloudwater, Verdant, Pomona Island, Sureshot, Black Iris, Braybrooke and Tartarus.

Unlike a traditional beer festival, the breweries will be there pouring their own beer, with each brewery asked to bring some of the best and most interesting beers they have available — including special releases, unusual styles and beers rarely seen at festivals.

Tickets are all-inclusive, giving attendees the opportunity to explore the breweries and beers without tokens or paying for individual pours.

Alongside the main brewery line-up, FOAM will feature the Cellar Series, where rare and special large-format bottles will be opened and shared throughout the weekend, plus independent food, music, a free photo booth, The Snack Bar and other elements designed to make FOAM feel as much like a great day or night out as a traditional beer festival.

The first FOAM has a capacity of up to 795 attendees across the weekend, with the ambition to establish it as an annual event in Stalybridge and grow the FOAM brand in future years.

Why should you sponsor?

FOAM gives sponsors the opportunity to become involved with a new independent event at the beginning of its growth, while reaching a highly engaged audience of craft beer, food and hospitality consumers.

Interest in the first festival has already been strong, with over 100 tickets sold almost three months before the eventand FOAM's Instagram content generating more than 280,000 views in a 30-day period.

We can offer sponsors significantly more than simply placing a logo on event signage. Partnership opportunities include branding on festival glassware, wristbands, roadside advertising around Stalybridge, beer mats and dedicated areas of the festival, alongside digital promotion, collaborative social content, ticket giveaways and complimentary tickets for staff or clients.

Every attendee receives a FOAM festival glass to use throughout their session and take home, creating an opportunity for sponsor branding to remain with customers well beyond the event itself.

FOAM is also being built with a strong connection to Stalybridge and Greater Manchester. The festival will bring visitors into the town, work with independent businesses and create additional spending within the local hospitality economy.

We are particularly interested in developing genuine partnerships rather than simply selling advertising space, and can work with sponsors to create an activation or package that makes sense for their brand.

Alex North

I’m Alex, founder of FOAM Beer Festival.

FOAM is my first independently organised festival, and I’ve been building the event from the ground up — from developing the brand and securing the venue to bringing together the brewery line-up, marketing the festival and building partnerships with local and national businesses.

My background is in hospitality, working professionally as a chef, which has given me a strong understanding of food, drink and creating great experiences for people.

FOAM started from a simple idea: to bring some of the best independent breweries in the UK to Stalybridge and create the kind of beer festival I would personally want to attend — relaxed, social, quality-focused and without the usual token system.

The ambition goes beyond the first festival. I want to establish FOAM as an annual event, build strong relationships with breweries and businesses, and develop the brand into something that becomes a recognised part of the independent beer and hospitality scene in Greater Manchester.

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