Fri, Jul 10 - Sun, Jul 12 2020


Olympia London, England, United Kingdom Olympia London, England, United Kingdom

  • About the event

    The Event

    HYPER JAPAN is the largest and only comprehensive exhibition
    and sale show in the UK where visitors can experience all the
    attractions of Japanese culture, products and services at the same
    time. In addition to Japanese cuisine, which is so popular in the UK,
    the event is packed with pop culture such as animation, manga, games, Kawaii fashion and J-pop, as well as traditional culture such as crafts and martial arts.

    Most of the visitors are Brits who are interested in Japan, including not
    only young people, but also families. Because it is a paid-for event, it is a
    good opportunity to target PR at those with disposable income. In 2020 in
    particular, we will focus on inbound publicity through various projects for the
    international sporting events held in Japan.
    The Friday event also offers opportunities for press events and B-to-B
    networking, where you can discuss the needs of local consumers with
    business partners.

    The Organisers

    Since 2010, Cross Media has been planning and
    running HYPER JAPAN, with the 17th event taking
    place in summer 2017. It is the UK’s largest exhibition
    and retail event allowing visitors to sample for themselves the delights of Japanese products, culture and service. The company also uses the know-how gained to plan and execute other events on behalf of
    Japanese governmental bodies and companies that
    promote Japanese culture, food etc.

    Cross Media acts as a PR window for Japanese national
    and regional governmental bodies and companies in
    the UK, supporting with media relations and press
    tours. In particular, they plan tourism seminars and
    familiarization trips aimed at UK-based travel agencies,
    as well as exhibiting at the World Travel Market,
    Europe’s biggest B-to-B travel trade fair, and dealing
    with UK media.

    Utilising the online network of our own HYPER JAPAN
    event, we provide an effective promotional service to
    companies’ products and services. Using our network
    of local fans of all things Japanese, we disseminate
    information via social media, newsletters etc., analyse
    data, conduct surveys and carry out advertising

    Why should you sponsor?

    Appeal to worldwide industry experts

    Staff from large Japanese and UK entertainment companies always attend
    HYPER JAPAN for talent spotting purposes.
    These include agents dealing with major UK talent shows such as Britain's
    Got Talent and the X Factor, as well as representatives of the Sports Presentation Company, which puts on large sporting events such as the badminton London Grand Prix. There have been cases of
    performers being approached to audition for Britain’s Got Talent!

    Exposure in UK/Japan media

    - Mix with overseas fans and a marketing opportunity

    - A wide range of media attend to cover HYPER JAPAN, including UK national newspapers, TV including the BBC and magazines and online media covering music, anime, gaming, art, culture and more. Including individual interviews with some of the performers, there are around 200 articles published on each event.

    - Moreover, by performing overseas, there is a chance to be featured in Japanese media as an example of Japan’s culture being promoted abroad, thereby increasing the PR effect at home. HYPER JAPAN is usually featured by major Japanese media outlets including Fuji TV, Nikkei Trendy Net and
    the Mainichi newspaper.

    - HYPER JAPAN attracts fans not just from the UK but also from France, Spain and elsewhere around Europe. It’s a brilliant opportunity to interact directly and understand the needs of your existing overseas fans, as well as a large number of people with an interest in Japanese music
    and culture.

    Daniel Collins

    I am the Operations and Project Manager for HYPER JAPAN. We are currently looking for opportunities to grow our event and promote Japanese culture, business and awareness throughout the UK and Europe. I would be happy to have an open and transparent conversation about what we are striving to achieve and how we can mutually benefit from this joint venture.

    Contact the Organizer Contact the Organizer

  • 10000+ attendees expected

    48% Male Attendees

    52% Female Attendees

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Select a Package

9 available packages from £1000 to £15000

Event Food Area Sponsor

PR package, Inclusion on all ticketing, signage and free booth option included - open to negotiation.

1 available

Event Beverage Sponsor

PR package, Inclusion on all ticketing, signage and free booth option included - open to negotiation.

1 available

Logo on Showguide

£1500 per A5 page.

10 available

Platinum Package

Bespoke Sponsorship Package tailored to the goals of the sponsor. Please contact us for details. Price dependent on content of the package.

2 available

Gold Package

Official Sponsorship of the event. Corporate Logo to appear in the following: - HYPER JAPAN Website and online newsletter - Showguide (50,000 copies) - HYPER LIVE! Main Stage Backdrop, Event Hall Banners - Transit Adverts Option to include an exhibition booth at additional cost.

10 available

Event Supporter

Corporate Logo on HYPER JAPAN website and online newsletter.

10 available

Silver Package

9m2 Exhibition Booth Corporate Logo on Showguide (50,000 copies) Dedicated article and online PR package.

10 available

Bronze Package

Your corporate logo will appear in the following places: Show guide (50,000 copies) HYPER JAPAN website

10 available

Stage Show Sponsor

-You will have the rights to one stage event. -Your corporate logo will be featured on the relevant stage event page on the HYPER JAPAN website. -Throughout the show, your products, samples, and/or services can be provided and/or promoted as priority items

3 available

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