Indian Softball Cricket League,

About the event

ISCL & KSPL is not just a sports tournament; it is a high-reach marketing platform designed to build strong brand recall, drive engagement, and connect with audiences across urban and regional markets in India & Karnataka. Starting the tournament on November 1^st and end on December 31st.

Key Highlights of KSPL & ISCL 

• Statewide Footprint: 32 Franchise Teams representing all 31 districts of Karnataka.

• Countrywide Footprint : 32 Franchise Teams representing all 28 States and 4 Union territories.

• Massive Broadcast Reach: 190 matches broadcast live on Sony Sports Network.

• PVR and INOX - Exposure - 1518 Screens across country.

• National PR and & Media Coverage - 16 - 30 New Papers.

• Celebrity and influencer Promotion - 50 Celebrity and 500 Influencers.

• Digital & Social Media Marketing - 60+ Social Media Account.

• BIG FM Radio Promotions.

• 360-Degree Exposure: High-decibel television visibility, extensive digital and social media campaigns, and high-impact on-ground fan activations.

• Branding Opportunity at the stadium.

• Jersey Branding.

• Team Bus Branding.

Why should you sponsor?

Below is a breakdown of the audience profile and digital footprint for KSPL:

1. Core League Overview & Broadcast Reach

• Primary Scope: Regional (Karnataka State focus)

• Target Focus: Local grassroots, Tier-1/2/3 Karnataka, and regional sports fans

• Estimated Viewership Reach: 40M+ Regional / Digital Viewers

• Broadcast Partners: Sony Sports Kannada, YouTube, Watch NXT

2. Demographic Breakdown

• Gender Profile: * Male: 72% | Female: 28%

• Age Distribution:

  • 18 – 24 yrs: 35% (Core digital-first youth demographic)

  • 25 – 34 yrs: 30% (Prime purchasing power / working professionals)

  • 35 – 44 yrs: 27% (Family & local community viewers)

  • 45+ yrs: 8% (Traditional sports followers)

3. Geographic Spread & Key Locations

• Tier Segregation: Tier 1: 30% | Tier 2: 45% | Tier 3/Rural: 25%

• Key Location Breakdown:

  • Metro / Tier-1: Bengaluru (30%)

  • Tier-2 Hubs: Mysuru, Mangaluru, Hubballi-Dharwad, Belagavi, Davanagere (45%)

  • Tier-3 / Rural Districts: Tumakuru, Shimoga, Ballari, Hassan, Mandya, Udupi (25%)

4. Digital Footprint & Social Media Reach

• Total Campaign Footprint: 25M – 35M+ Combined Impressions

• YouTube: 2.5M – 5M+ Total Tournament Views (Live streams, 10-min match recaps)

• Instagram: 8M – 12M+ Monthly Impressions (Reels, celeb team-owner teasers, top plays)

• Facebook: 3M – 5M+ Monthly Unique Accounts (Match updates, local media shares, photos)

• Influencer Network: 15M+ Combined Creator Followers (180+ Regional Influencers & Kannada Celebrities)

Our partnership opportunities include:

• Television visibility on Sony Sports, including commercial advertising inventory.

• Branding across PVR INOX cinemas.

• FM radio promotions.

• Digital and social media campaigns.

• LED perimeter and on-ground branding.

• Team and jersey branding opportunities.

• Player associations and exclusive brand activations.

Team ownership details :

KSPL : All 32 teams are sold out to Prominent Business man.

ISCL : 15 Teams remaining out of 32 teams.

Dhanush K C

I’m Dhanush, leading Brand Partnerships at ISCL. We collaborate with innovative brands to create high-impact, targeted sponsorship opportunities that connect directly with engaged audiences.

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