LE GRAND TOUR,

About the event

Le Grand Tour is a premium automotive and lifestyle event organised by Wheels of Gujarat in Ahmedabad, Gujarat.

The event is designed to bring together an exceptional collection of supercars, luxury cars, classic & vintage automobiles, modified cars and performance vehicles, along with automotive enthusiasts, private owners, collectors, entrepreneurs, HNIs/UHNIs, creators and premium lifestyle audiences.

The vision is to create a large-scale, professionally managed automotive experience that combines automobiles, entertainment, premium brand experiences, networking and lifestyle under one platform.

Why should you sponsor?

WHY SHOULD BRANDS SPONSOR LE GRAND TOUR?

Le Grand Tour is more than an automotive event — it is an opportunity for brands to connect with a premium, highly engaged and aspirational audience through an experience rather than traditional advertising.

By partnering with Le Grand Tour, brands can gain meaningful visibility, direct consumer interaction, premium brand positioning and extensive digital exposure.

1. ACCESS TO A PREMIUM AUDIENCE

The event brings together supercar owners, luxury car owners, collectors, entrepreneurs, HNIs, UHNIs, automotive enthusiasts and premium lifestyle consumers.

This gives brands an opportunity to directly reach an audience with strong purchasing power and interest in premium products and services.

2. PREMIUM BRAND POSITIONING

Association with a curated luxury automotive event allows sponsors to position themselves alongside supercars, luxury automobiles and premium lifestyle experiences.

This can strengthen brand perception and create a more premium image among consumers.

3. HIGH ON-GROUND VISIBILITY

Sponsors can receive prominent visibility throughout the event through:

* Entrance branding
* Stage branding
* LED screens
* Backdrops
* Barricades
* Event signage
* Brand stalls
* Vehicle/display areas
* VIP areas
* Photo opportunities
* Branded installations

The exact visibility will depend on the sponsorship package.

4. DIRECT CUSTOMER ENGAGEMENT

Unlike conventional advertising, sponsors can directly interact with attendees.

Brands can conduct:

* Product demonstrations
* Sampling
* Test experiences
* Contests
* Games
* Lead-generation activities
* Product launches
* Brand activations
* Interactive experiences

This creates an opportunity to turn event visitors into potential customers.

5. MASSIVE CONTENT OPPORTUNITY

Le Grand Tour will generate significant visual content around automobiles, brands and the overall experience.

Sponsors can benefit from:

* Instagram Reels
* Stories
* Posts
* Event photography
* Video content
* Influencer collaborations
* Creator integrations
* Sponsor-focused content

This allows the sponsorship to continue generating digital visibility even after the event ends.

6. SOCIAL MEDIA EXPOSURE

Sponsors can be integrated into the event’s digital marketing campaign before, during and after the event.

This can include:

* Sponsor announcements
* Countdown campaigns
* Promotional posts
* Reels
* Stories
* Event teasers
* Behind-the-scenes content
* Event-day coverage
* Post-event content

This creates multiple touchpoints between the sponsor and the audience.

7. ACCESS TO AUTOMOTIVE ENTHUSIASTS

For automotive, lifestyle, finance, insurance, detailing, technology and premium consumer brands, the event provides access to a highly relevant niche audience.

Instead of reaching a broad audience with low relevance, brands can communicate directly with people who already have a strong interest in automobiles and premium experiences.

8. HNI & BUSINESS NETWORKING

Le Grand Tour provides an environment where brands can interact with entrepreneurs, business owners, HNIs, UHNIs, collectors and industry professionals.

This creates opportunities not only for consumer marketing but also for business networking, partnerships and lead generation.

9. EXCLUSIVE BRAND ACTIVATIONS

Sponsors can create a customised experience around their brand.

Examples include:

* Dedicated activation zones
* Premium product showcases
* Interactive installations
* Photo zones
* Product launches
* VIP experiences
* Exclusive giveaways
* Lead-generation booths

This allows the sponsor to become part of the experience rather than simply placing a logo at the venue.

10. CATEGORY EXCLUSIVITY

Where applicable, selected sponsors can receive category exclusivity, preventing direct competitors from receiving the same level of association with the event.

This gives the sponsor stronger ownership of its category within Le Grand Tour.

11. BRAND CONTENT & ASSET CREATION

The event provides brands with an opportunity to create premium visual assets featuring their products, services and branding alongside high-end automobiles.

These assets can potentially be reused by the brand across its own marketing and social media channels, subject to agreed terms.

12. PRODUCT & SERVICE SHOWCASE

Brands can use the event to introduce or showcase products and services directly to their target audience.

This is particularly valuable for:

* Automotive products
* Luxury products
* Technology
* Finance
* Insurance
* Lifestyle brands
* Food & beverages
* Hospitality

13. EMOTIONAL BRAND ASSOCIATION

People remember experiences more strongly than advertisements.

By becoming part of an exciting automotive experience, sponsors can create a positive emotional association between their brand and the event.

14. YOUTH & DIGITAL AUDIENCE

Le Grand Tour will also attract a digitally active audience interested in automobiles, lifestyle, entertainment and social media.

This provides brands with an opportunity to combine physical experiences with digital amplification.

15. LONG-TERM BRAND PARTNERSHIP

Le Grand Tour is being developed as a recurring automotive property.

Sponsors who partner with the event can potentially build a long-term association with the property rather than receiving exposure from a single campaign.

Early partners can also establish stronger ownership and recognition as the event grows.

WHAT A SPONSOR REALLY GAINS

By sponsoring Le Grand Tour, a brand is not simply purchasing logo placement.

It is gaining:

Visibility + Premium Positioning + Consumer Engagement + Content + Networking + Lead Generation + Brand Experience + Digital Reach

The partnership can be customised according to the sponsor’s specific marketing objectives, allowing brands to maximise the value of their investment.

OUR PROMISE

We aim to create a sponsorship experience where the brand receives measurable value, meaningful audience interaction and strong visibility before, during and after the event — making the partnership beneficial for both the sponsor and Le Grand Tour.

Rudransh Advani

Le Grand Tour is a premium automotive and lifestyle event organised by Wheels of Gujarat in Ahmedabad, Gujarat.

The event is designed to bring together an exceptional collection of supercars, luxury cars, classic & vintage automobiles, modified cars and performance vehicles, along with automotive enthusiasts, private owners, collectors, entrepreneurs, HNIs/UHNIs, creators and premium lifestyle audiences.

The vision is to create a large-scale, professionally managed automotive experience that combines automobiles, entertainment, premium brand experiences, networking and lifestyle under one platform.

Contact the Organizer Contact the Organizer