Love to be...,

About the event

LOVE TO BE..BEGAN ITS EPIC JOURNEY TO THE FOREFRONT OF THE U.K CLUB SCENEIN 1994, BACK AT THE MUSIC FACTORY IN SHEFFIELD.EVERYONE WHO’S ANYONE HAS GRACED THE LOVE TO BE... DECKS SINCE THEN FROMMASTERS AT WORK, TODD TERRY, FRANKIE KNUCKLES, ROGER SANCHEZ, SANDYRIVERA AND PETE TONG TO NAME JUST A FEW.CHAMPIONED AS THE ‘NORTH’S ORIGINAL SUPER CLUB’ AND WINNER OF NUMEROUSAWARDS (MIXMAG CLUB OF THE YEAR 1996) LOVE TO BE... HAS CONSTANTLY PUT THEGLAM BACK INTO CLUBBING ATTRACTING HUGE CROWDS AND CELEBRITY GUESTLISTS. WITH CUTTING EDGE CLUB DECOR, STILT WALKERS, FLAMBOYANT DANCERSAND DRAG HOSTS, COUPLED WITH THE FINEST RESIDENT DJS SUPPORTING WORLDCLASS GUESTS ITS NOT DIFFICULT TO SEE WHY LOVE TO BE... CONTINUES TO SET THESTANDARDS. ITS ALL ABOUT THE MUSIC AT LOVE TO BE... WITH EVENTS CELEBRATINGOVER 2 DECADES OF HOUSE OR OUR NEW CROP OF ARTISTS PROVIDING AN UPFRONT CUTTING EDGE SOUND TRACK AT THE WORLDS BIGGEST AND BEST CLUBSAND FESTIVALS. ITS THE LOVE TO BE... CROWD THAT MAKE THE EVENTS, NEVERLEAVING THE DANCEFLOOR. ITS ONE OF THOSE OCCASIONS WHERE EVERYONE JUST MEETS UP AND STRUTS THEIR STUFF. EVERYONE’S THERE FOR THE MUSIC,AND TO HAVE A GOOD TIME, NOTHING ELSE MATTERS. WITH COUNTLESS GLOBALPARTIES LOVE TO BE... ALSO HOSTS A WORLD WIDE SYNDICATED RADIO SHOW AND HAS A GROUP OF RECORD LABELS FEATURING TOP PRODUCERS AND YOUNG FRESHSE TALENT KEEPING THE BRAND AT THE FOREFRONT OF HOUSE MUSIC

Why should you sponsor?

LOVE TO BE.. IS AN INTERNATIONAL BRAND, EXPANDING INTO NEW MARKETS AND WORKING WITH THE BIGGEST NAMES IN ELECTRONIC MUSIC AROUND THE WORLD. MORE THAN JUST A MUSIC BRAND, LOVE TO BE... IS A LIFESTYLE BRAND WITH A RADIO SHOW, RECORD LABEL AND MERCHEDISE OPPORTUNITIES

A LOYAL CROWD

GENERATION X – 40+

FANS WHO REMEMBER THE LAUNCH AND EARLY YEARSOF LOVE TO BE.. WHO WILL ATTEND TARGETED EVENTSTHROUGHOUT THE YEAR. WE FIND THIS GENERATION HAVEHIGH DISPOSABLE INCOME, WILL REGULARLY PURCHASEMERCHANDISE AND OFFER HIGHER SPEND PER HEAD ATEVENTS.

GENERATION Y (MILLENNIALS) – 25-40

A GENERATION WHO CAME THROUGH LOVE TO BE.. EVENTS INTHE 00S AND STILL ATTEND REGULAR EVENTS AROUND THEU.K AND IBIZAGENERATION Z – 18-24A NEW AUDIENCE WE ARE TARGETING FOR OUR LARGE SCALEU.K EVENTS AND IN PARTICULAR IBIZA 2022. REACHING OUTWITH LARGE SOCIAL MEDIA CAMPAIGNS AND TARGETED ADS– THIS CROWD WILL MAKE UP A LARGE % OF IBIZA EVENTS SOUTILISING THE RIGHT HEADLINE DJS

WHO IS THE LOVE TO BE... AUDIENCE?

LOVE TO BE... HAS DEVELOPED A LOYAL GLOBAL FANBASE OVER THE PAST 28 YEARS CONSTANTLY REACHING OUT TO NEW GENERATIONS.IN ALL MAJOR U.K CITIES, IBIZA, NORTH AMERICA, SINGAPORE, AUSTRIA,AUSTRALIA, AMSTERDAM AND FRANCE WITH EVENTS IN NEW TERRITORIESSUCH AS DUBAI, PORTUGAL AND SOUTH AFRICA BEING CONFIRMED FOR 2023 

Mark Attwater

Love to be.. and Adept are owned and managed by successful music industry artists Tony Walker and Marc Dennis.  Both have a long line of success within dance music and have been engrained in the culture of music and events for over 28 years.  As artists both continue to tour worldwide at the worlds best venues and festivals with the U.S.A, Australia, Spain, Portugal, Singapore and many more firmly stamped on their passports working alongside the likes of Carl Cox, David Guetta, Roger Sanchez and many more headline names. Tony and Marc host and programme global radio shows working with Kiss FM, Capital and now over 100 global stations with their Love to be.. radio which they present alongside Grammy winner David Morales and number 1 house music artist David Penn.

Both have achieved success as music producers gaining support around the world and hitting the top of the dance charts a number of times whilst Tony also reached the heights of the top DJ mag 100 DJs poll. 

Tony & Marc have owned and operated a number of successful bar & nightclub venues and have also been at the forefront of various government initiatives for young people.

Tony was one of the creators of Love to be… with Marc joining the brand in the late 90s and both set up Adept in 2017 on the back of their experiences and knowledge to support clients growth through music and event consultancy.

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