Mama & Mini Mother's Day Ballet Morning,

About the event

Mama & Mini Mother's Day Ballet Morning is a curated, ticketed Mother's Day experience hosted by Take a MOMent, a New Jersey community for moms with 1,600+ members across Hoboken, Jersey City, Weehawken, Scotch Plains, and New Providence. On May 8 at TuTu School Jersey City Heights, ~30 mamas and their babies and toddlers (ages 6 months–3 years) will gather for a 45-minute mama + mini ballet class, a flower bar, a styled photo backdrop, sweet treats, a tutu and ribbon station, and a mama keepsake card. This is a paid, ticketed event drawing an intentional, engaged audience of millennial moms in one of NJ's most active family communities.

Why should you sponsor?

This event puts your brand directly in front of 30 engaged, local millennial moms with babies and toddlers in an intimate, curated setting where they are present, happy, and paying attention. These are not passive scrollers. They are ticket-buying, community-invested moms who trust Take a MOMent's recommendations and show up for the experiences we create. Beyond the room, your brand reaches 1,600+ NJ moms through our newsletter and 4600 through social channels before, during, and after the event. The event is highly visual and content-rich, think: tutus, flowers, ballet, babies, meaning sponsor features photograph beautifully and get shared organically. TAM's audience skews millennial, local, and brand-loyal. A sponsorship here is not a logo placement. It is a warm, personal introduction to a community that buys from brands they trust.

Alyson Shampain

Take a MOMent was founded in April 2023 in Hoboken, NJ and has grown to 1,600+ members across five locations. Every member found us through word of mouth, community referrals, and a genuine reputation for creating experiences that moms actually show up for.

We run weekly small-group programming for new, expecting, and second-time moms, and we produce seasonal events and brand partnerships that consistently sell out. Our Millennial Moms Trivia Night sold out at 30 attendees. Our Weehawken launch party filled within days of opening registration. This Mother's Day event already has the Toddler session sold out from our first round of outreach alone.

Our sponsors are not buying reach. They are buying trust. TAM moms are loyal to this community because we have never once recommended something we don't believe in. 

I'm Aly Shampain, TAM's founder and a mom myself. I built this community because I needed it and couldn't find it. Every event, every partnership, and every sponsor decision goes through that same lens: would I want this for the moms in my community? If the answer is yes, we move forward. That standard is why our members trust us and why our sponsors see real results.

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