The events are create during the 2026 Italian Championship of the Gran Turismo. 4 weekend race (Saturday and Sunday) where the brand and entrepreneur can be connected in an exlcusive environment . The events will follow the touch points of the championship, and usually will happened in: Monza GP, Imola, Misano, Mugello, Vallelunga
A sponsor can use this events for 2 main things:
- Give esclusive experience to their premium customer and get interviews, reviews, case study
- Put their brand in front of high level target entrepreneur
- Receive exclusive content for each weekend race to use in their social media platform
- Be present in the documentary of "Behind the scenes of Italian Motorsport" that will be publish on YouTube in the 2026 .
Alberto Frisoni is the Founder of the Pay The Price brand that do 3 important things in the Motorsport world:
- Racing team
- Business club
- Business Motorsport Content
the mission of the brand is to put brands in exclusive and adrenaline environment for their visibility and for their customers to give them exclusive experience