Second Season,

About the event

Second Season is a curated fashion resale and rental experience bringing together designers, conscious shoppers, and Toronto's most style-forward community. Our first edition sold out and drove real coverage. This year, we're going bigger.

Why should you sponsor?

Second Season is a curated fashion resale and rental experience in Downtown Toronto — part marketplace, part cultural moment. Our audience is young, style-forward, and intentional: they care about what they buy, who they buy from, and the brands that show up in their spaces.

This isn't a generic pop-up. It's a room full of people who are actively shaping how the next generation thinks about fashion, spending, and consumption. They're early adopters, brand advocates, and community connectors.

Sponsoring Second Season means direct access to that community; in person, at an event they chose to attend because it reflects their values. Whether you're looking for product visibility, sampling opportunities, or authentic brand association with the circular fashion movement, this is the room for it.

Yíká is building the future of how people access fashion in Canada. Second Season is where that community gathers. Come be part of it.

Anthonia Byron

Yíká is a Toronto-based peer-to-peer fashion rental marketplace built for the next generation of intentional dressers. We're on a mission to make renting clothes as easy as buying them: giving people access to great style without the waste or the price tag.

Second Season is our second annual event, following a successful first edition that attracted a highly engaged community of fashion lovers, small business owners, and conscious consumers across the GTA. Past sponsors include Black Founders Network and Ginny, a Toronto-based adaptogenic beverage brand.

We're a Black-founded, women-led, community-driven company building at the intersection of fashion, technology, and sustainability and our events reflect exactly that.

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