Sweat and Dust Country Festival Rome,

About the event

The Rise of an International Phenomenon
Born in 2020, the Sweat and Dust Country Festival in Rome has quickly established itself as the leading event in the European Country Line Dance scene. In just four years, it has climbed to the top of the industry’s event rankings, attracting attention from Europe and overseas.

Extraordinary Media Impact
• 330,000+ accounts reached organically
• 90,000+ page visits
• 200,000+ reel views
• Thousands of shares on social networks

These figures demonstrate exceptional spontaneous media coverage for a niche event, confirming its status as a rapidly growing cultural phenomenon.

A Global Experience in the Heart of the Eternal City
The combination of Rome and country culture has proven to be a winning formula, attracting participants from 19 countries. This unique mix has made Sweat and Dust an unparalleled event of its kind.

Loyalty and Growth
• 80+ schools from across Europe
• High return rate, with strong word-of-mouth
• 30% growth forecast for the next edition

Why should you sponsor?

A sponsor should support the Sweat and Dust Country Festival for several compelling reasons:

Broad Visibility and Media Reach: The festival boasts impressive media impact with over 330,000 organic account reaches and 200,000 reel views, which means that sponsors can expect significant exposure. This is particularly attractive for brands looking to increase their visibility in a niche but rapidly growing market.

Expanding International Audience: With participants from 19 different countries and over 80 schools from across Europe, the festival offers sponsors access to a diverse, international audience. This creates an opportunity for sponsors to connect with potential customers from various markets, making it ideal for brands with global ambitions.

Loyal and Growing Community: The festival has a high return rate and strong word-of-mouth recommendations, indicating a loyal audience. This suggests that sponsoring the event could lead to long-term brand association with a dedicated group of fans, as well as exposure to new customers as the event is forecasted to grow by 30% in the next edition.

Positive Brand Association: Supporting a cultural and artistic event like this festival enhances a sponsor's image, associating their brand with positive values such as community, entertainment, and cultural exchange. This can be particularly appealing to companies that want to be seen as supporters of the arts, international cooperation, or niche lifestyles.

Unique Market Opportunity: The combination of country music and dance in Rome, a city famous for its cultural heritage, offers sponsors a unique platform to reach both local and international audiences in a distinctive setting. This could be especially beneficial for brands in lifestyle, fashion, travel, or entertainment industries that align with the festival’s country theme.

Overall, sponsoring the festival provides an excellent opportunity for companies to gain high visibility, connect with a growing community, and build a positive brand image in a thriving niche market.

Luca Santosuosso

Our event is used to consolidate the discipline of country dance in Rome, to spread the culture of Country Music and the whole market that surrounds it.

Contact the Organizer Contact the Organizer