Dream Bowl XV,

About the event

Dream Bowl XV is a college football all-star showcase designed to give draft-eligible players from across the country an opportunity to compete, be evaluated, and gain exposure in front of professional football scouts and decision-makers. The four-day experience includes player check-in, practices, evaluations, the Bowl Combine, media opportunities, a player banquet, and game day, culminating at AT&T Stadium in Arlington, Texas.

More than just a game, Dream Bowl XV is built around helping emerging athletes take the next step in their football careers while bringing together players, coaches, scouts, families, fans, media, and brand partners. Sponsors have opportunities to become part of the athlete journey through product integration, player welcome bags, experiential activations, digital content, stadium exposure, and broadcast marketing.

Why should you sponsor?

Dream Bowl XV gives brands the opportunity to achieve elite-level exposure at a fraction of the investment typically associated with a Dallas Cowboys game. Partners can showcase their brand inside AT&T Stadium—one of the most recognizable venues in football—with access to physical signage, Jumbotron placements, digital stadium ribbon boards, on-site activations, and other premium marketing inventory.

Select partnerships may also include commercial exposure during our ESPN+ broadcast, along with social and digital content, athlete integrations, product sampling, and hospitality opportunities. This gives emerging and established brands access to premium sports-marketing assets without the traditional price point associated with major professional football sponsorships.

Most importantly, sponsors become part of a career-defining weekend for draft-eligible football players, connecting their brand with emerging athletes, families, fans, scouts, and the broader football community while helping provide players with a platform to pursue the next level.

Joshua LaMadrid

I lead Digital Strategy & Partnerships for The Dream Bowl, where I focus on developing brand relationships that enhance the athlete experience while creating meaningful value for our partners. My work spans sponsorship development, brand activations, digital strategy, athlete-focused marketing, and partnership execution.

For Dream Bowl XV, I’m focused on bringing together financial and in-kind partners that want to connect with emerging football talent and be part of our experience at AT&T Stadium. My goal is to build partnerships that go beyond logo placement—creating authentic ways for brands to engage athletes, fans, and the broader football community while developing relationships that can grow year after year.

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