The Rory Burke Memorial Cup,

About the event

Purpose and Mission

The Rory Burke Memorial Cup is more than just a football match. It is a heartfelt effort to support important causes, foster community spirit, and celebrate the life of Rory Burke. This year, proceeds will continue to support charitable organisations that reflect Rory’s values and passions, namely Anthony Nolan.

Rory

Rory Burke was a son, brother, partner, grandson, cousin, and friend to many. After 6 months of treatment with a rare form of leukaemia, Rory passed away on the 22nd November 2020 following complications from a failed stem cell transplant. Throughout those 6 months, Rory continued to raise awareness for Anthony Nolan and Blood Cancer UK. He was courageous and inspiring. Let’s continue his hard work.

So many people have already done amazing things to help raise money and awareness for blood cancer charities and stem cell research. More importantly they have celebrated the life, and began building the legacy, of Rory Burke. We hope to add to his story and bring you on the journey.

Rory was a keen sportsman, and as such we wanted to raise awareness in a way he would've appreciated - a football match. Help us to raise this awareness and much needed cash for charities close to him.

Why should you sponsor?

1. Positive Brand Alignment

• Associate your brand with a meaningful cause that honors the memory of Rory Burke while raising funds for impactful charities like Anthony Nolan.

• Show your support for community wellbeing, sports, and youth engagement - values that resonate deeply with today's consumers.

2. Hyper-Local Community Impact

• Be recognised as a supporter of grassroots initiatives in the Paddington and London area.

• Engage directly with a passionate local audience through on-the-ground visibility and word-of-mouth goodwill.

3. Wide & Targeted Exposure

• Benefit from promotional campaigns that reach a highly engaged audience through social media, local press, and word-of-mouth buzz.

• Your brand will be visible across kits, banners, digital marketing, and event-day materials.

4. Authentic Engagement

• Unlike generic ad placements, your sponsorship allows for direct, personal interaction with attendees - from branded giveaways to speaking opportunities and on-site presence.

5. Demonstrate Corporate Social Responsibility (CSR)

• Support a charitable event that raises thousands of pounds each year for worthy causes.

• Share your involvement in internal CSR reports and public communications to show your commitment to doing good.

6. Growing Year-On-Year

• With ticket sales and donations increasing annually, this event continues to gain traction. Be part of its growth story and enjoy long-term recognition as an early partner.

Adam Witty-Merrin

Why You Can Trust Me

My name is Adam Witty-Merrin, and I’m the founder and organiser of the Rory Burke Memorial Cup - a grassroots event created in loving memory of my cousin, Rory Burke. This match started as a personal tribute but has grown into a powerful annual tradition that brings together community, football, and fundraising for causes that matter.

Over the last four years, I’ve successfully delivered this event with:

• 100+ attendees annually

• Raised over £10,000

• £4,000+ raised for Anthony Nolan in 2024 alone

• Partnerships with local sponsors like Six Physio and JUBEL

• Zero overheads — ensuring all proceeds go to charity

As someone deeply committed to transparency and community impact, I take pride in making every sponsor feel like a valued partner. I offer clear communication, follow-through, and recognition - because your support is what helps us grow and give back.

Whether you’re a local business, a sports brand, or a company with CSR goals, you can trust that this event is run with heart, hustle, and professionalism.

Contact the Organizer Contact the Organizer