Chitti Ayee Hai,

About the event

Chitti Ayee Hai is a premium, vintage-themed royal mehfil—a soulful, seated live auditorium evening dedicated to Ghazal, Qawwali, and Sufi music.

Here are the key details:

• When & Where: Saturday, 19 September 2026, at Dr. B.R. Ambedkar Bhavan in Bengaluru (a landmark venue with a ~1,254-seat capacity).
• The Headliner: The evening is guided by Dr. Kaleem Pasha—an actor, singer, published author (9 books), and trained sarod player—alongside a Grand Qawwali Troupe. He brings national media credibility (profiled by The Wire and The Tribune).
• What happens during the evening:
  • A live ensemble featuring harmonium, tabla, and chorus in true mehfil style.
  • A special "Chitti" reading brought to life on stage.
  • Themed vintage photo-op and selfie zones across the venue.
  • An Art Exhibition & Sale that opens at 5:00 PM on the 2nd floor (where your stall would be placed), running until the show starts.
  • Celebrity presence and special guests.
• The Vibe & Purpose: It’s positioned as "more than an event—it's a movement." The organizers (House of Bengaluru) have deliberately blended Hindi, Urdu, and Kannada to match Bengaluru's diverse, cross-community audience. It's not a mass concert; it's an intimate, curated premium cultural experience designed to connect communities, artists, and brands.
• The Audience: Expect 1,000+ engaged attendees—families, professionals, entrepreneurs, influencers, art enthusiasts, and community leaders who are passionate about culture and the arts.

Why should you sponsor?

1. Access to a Premium, "Hard-to-Reach" Audience (Quality over Quantity)
This is not a mass, transactional concert. It is a curated, seated mehfil attracting 1,000+ engaged, high-intent attendees, including:

• Families & Residents (rooted, community-minded).
• Professionals & Entrepreneurs (decision-makers and networkers).
• Influencers & Creators (digital voices with strong local pull).
• Art & Culture Enthusiasts (passionate followers of Ghazal, Qawwali, and Sufi).
  Sponsors get direct, meaningful face-time with an audience that has disposable income and deep cultural values—not just passive scrolls.

2. Instant Credibility & Zero "Trust Friction"
Many events struggle with venue obscurity or unknown artists. Yours does the opposite:

• The Venue: Dr. B.R. Ambedkar Bhavan is a landmark, ~1,254-capacity public auditorium in Bengaluru. It lends instant legitimacy.
• The Headliner: Dr. Kaleem Pasha isn't a cold booking. He is a national-media-profiled actor, author, and singer (featured by The Wire and The Tribune). Associating your brand with him positions you as a patron of real, credible art, not just another commercial billboard.

3. A "Movement," Not Just an Ad Spot
As your flyer perfectly states: "This is more than an event, it's a movement!"
The evening blends Hindi, Urdu, and Kannada to genuinely reflect Bengaluru's multicultural soul. Sponsors aren't just buying a logo slot; they are aligning with heritage, community, and timeless emotions. When a brand supports a vintage-themed royal mehfil, the audience perceives them as a cultural steward, which builds deep, lasting brand love that mass-media advertising simply cannot buy.

4. 360-Degree Visibility that Lasts Beyond the Night
The sponsorship isn't limited to the 5-hour event window. Your brand gets:

• Pre-Event: Social media features, promotional reels, and website integration (full-spectrum owned channels).
• During the Event: Stage/backdrop presence, emcee mentions, and on-ground activations.
• Post-Event: Formal acknowledgements, recap videos, and social content that lives on forever.
  This ensures your brand stays top-of-mind long after the final qawwali ends.

5. Flexible, Scalable Investment with Exclusive Category Rights
Whether a brand wants a massive presence or a strategic entry point, you have a package for them:

• Title Partner (₹10.5L), Associate (₹7.5L), or Cultural Partner (₹2.75L).
• À la carte options (Drink/Food Sponsor, Logo on Flyer/TV, Radio Shoutouts).
• 10x10 ft Stall (₹25,000) for direct product showcasing inside the 2nd-floor art exhibition.
  Plus, sponsors get category exclusivity—meaning they won't be competing with a direct competitor on the night.

Mohammed asif

"Look, we get it. You have a million places to put your marketing budget.

But here is the thing: At Chitti Ayee Hai, we don't treat sponsors like 'sponsors.' We treat you like family.

When you stand with us, you aren't just buying a logo slot. You are walking into a room of 1,000+ engaged families, entrepreneurs, and influencers who remember who supported their culture.

We handle the art. You bring the brand. Together, we create a night that Bengaluru will talk about for months. No hidden fees. No awkward corporate pitch. Just good music, great people, and a genuine connection.

Let's grab a virtual chai and figure out what works best for you. ☕"

Contact the Organizer Contact the Organizer